Jeremy Allen White is the new body of Calvin Klein underwear. Revisit the brand’s most memorable — and controversial — campaigns.

Jeremy Allen White is coming in hot in 2024.

The star of The Bear, 32, is Calvin Klein’s newest underwear model. The campaign, shot by photographer Mert Alas, attributes the native New Yorker on the roof of a making, rocking each black and white briefs.

The adverts, element of the brand’s spring 2024 campaign, attribute a series of stills and video clips. A single of the latter — set to “You You should not Individual Me” done by Lesley Gore — exhibits the wavy-haired actor rising from the developing, stripping down to his lingerie and doing a series of pull-ups. Following striking quite a few poses in front of the cityscape, channeling his interior Adonis, the tatted star falls flawlessly on to an orange couch as pigeons are launched.

No, it is really not a desire. White told GQ he has prolonged admired the brand’s advertisement campaign simply because “they usually get actually attention-grabbing men and women” to model. But he was astonished to be the a person to get the call. “I didn’t see this in my foreseeable future always. Who grows up considering, ‘Yeah, I am going to be in a Calvin Klein campaign’?”

He credited his position as a pro wrestler in The Iron Claw for his rock-stable physique.”I was made use of to functioning around in front of significant groups of folks in my underwear for the reason that of [The Iron Claw]. So perhaps there was some mental and emotional prep from that work,” he told the identical outlet. He also pointed out that he had been ill with “a chest point” the week prior to his shoot but was able to get in a past-moment run and numerous thrust-ups on the eve of the shoot.

White, whose star has exploded given that enjoying chef Carmen “Carmy” Berzatto on the Hulu sequence, has been in NYC this 7 days with his new girlfriend, singer Rosalía. On the other hand, on Sunday he’s predicted in L.A. to show up at the Golden Globes, as he is nominated in the Finest Performance by a Male Actor in a Television Sequence — Musical or Comedy category. The Shameless alum won in the classification last year, dedicating the earn to his then-wife, Addison Timlin, with whom he has two daughters.

Traditionally, Calvin Klein is recognized for its provocative advert strategies offering, nicely, sexiness.

Back again in the 1980s, a 15-yr-outdated Brooke Shields triggered very a stir modeling the brand’s jeans whilst infamously uttering, “You want to know what will come in amongst me and my Calvins? Almost nothing.” The adverts ended up banned by area stations in New York City, which include CBS.

Mark Wahlberg turned an underwear product for the brand in 1992 — when then even now regarded as Marky Mark — and he courted controversy with his pose.

The potential motion picture star also posed with increasing design Kate Moss, who was topless for the shoot. She has considering the fact that explained it was a considerably less than stellar knowledge.

Moss ongoing to get the job done with the model for decades, starting to be the encounter of the fragrance line Obsession the next 12 months. The debut of that marketing campaign was shot by her then boyfriend Mario Sorrenti and showcased many nudes. Moss’s ads for the manufacturer sparked the term “heroin stylish,” and she was accused of glorifying thinness and drug use. Moss had to deny applying heroin and being anorexic.

In 1995, a Calvin Klein jeans campaign that includes teen types, which include a then-15-year-outdated Bijou Phillips (ex-spouse of Danny Masterson, daughter of Mamas and Papas singer John Phillips) — and some others was pulled right after critics as opposed it to child porn. Dubbed the “teenager porn” campaign, shot by Steven Meisel, it was criticized by then-President Bill Clinton, and there was a Justice Office investigation into it.

A Calvin Klein campaign, with Bijou Phillips, on a billboard in Times Square in 1995.

A Calvin Klein marketing campaign, with Bijou Phillips, on a billboard in Moments Square in 1995. (Evan Agostini/Liaison)

Michael Bergin famously took around for Mark Wahlberg as the confront of the brand’s underwear line. The product-actor appeared in strategies with Moss. He also dated then-CK publicist Carolyn Bessette before she married John F. Kennedy Jr.

The Calvin Klein torch was also passed to smoldering cleaning soap opera star Antonio Sabato Jr. in the late ’90s — with the 90-foot billboard in Manhattan’s Instances Square to establish it.

Antonio Sabato Jr. poses with his Calvin Klein ad.

Antonio Sabato Jr. with his Calvin Klein ad. (Steve Granitz/WireImage)

In the 2000s, Eva Mendes became a Calvin lady. She posed in underwear as effectively as the Secret Obsession fragrance campaign. A billboard for an additional a person of her adverts, demonstrating her and a male product greased up and in bed collectively, riled up New York citizens who likened it to pornography and required it eliminated.

Eva Mendes for Calvin Klein's Secret Obsession in an ad wearing nothing in the late 2000s.

Eva Mendes for Calvin Klein’s Solution Obsession in the late 2000s. (Brad Barket/Getty Visuals)

Justin Bieber became the Calvin lingerie man for ads in the 2010s, which were being also buzzy and parodied by Saturday Evening Are living.

The pop star afterwards appeared in a star-studded campaign together with Kendall Jenner, shot by Tyrone Lebon.

A tatted Justin Bieber in his Calvins lying on a bed with eyes closed.

Justin Bieber in his Calvins. (Tyrone Lebon for Calvin Klein)

Kendall Jenner for Calvin Klein lying on a bed with eyes closed and wearing briefs and a tank top.

Kendall Jenner for Calvin Klein. (Tyrone Lebon for Calvin Klein)

The Biebs also starred in the brand’s 50th anniversary campaign with now-wife Hailey in 2019.

Kendall and her sisters — Kylie Jenner as effectively as Kim, Kourtney and a pregnant Khloé Kardashian— produced posing for Calvin Klein a household point in 2018. They were being featured in both equally the jeans and underwear strategies that yr. Kim released her personal intimates line, Skims, the pursuing year.

Zoë Kravitz and mom Lisa Bonet also kept it in the spouse and children. They posed with each other for the brand’s watches and jewellery line in 2016. That identical yr, Zoë also modeled in undies.

Prior to White’s becoming named the well-known undies person, Michael B. Jordan experienced the task in 2023.

Now White joins the ranks of these other popular faces. He’ll also be magnified to new levels on the brand’s famed billboard in lessen Manhattan.